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Jellycat Brings the Joy of British Summer to life with Global Exclusive: Jellycat Fish & Chips London Experience at Selfridges
On Monday 15th July Selfridges opened their doors to our Jellycat Fish & Chips London van, located in their Toy Shop on the fourth floor. Drawing inspiration from the iconic tradition, the Fish & Chip van itself will feature charming retro details, all in the brand’s signature Jellycat blue. The van’s serving counter invites guests to step up and place their orders with a team of friendly staff members ready to assist, and all dressed in dedicated Jellycat uniforms.
Visitors can discover a range of exclusive Jellycat characters, available at Selfridges for a limited time only. Jellycat fans eagerly anticipate new product releases, and the exclusivity of these products is sure to generate hype and make them a must-have for any collector.
A trio of extra-special new characters will be available to buy as part of the brand’s full Fish & Chips London experience. These items are available to purchase in-store only at the Jellycat Fish & Chips van, and will be beautifully presented wrapped in nostalgic packaging, with a Jellycat twist:
• Lily Fish: A battered cod with a sweet smile and cute tail, sure to be the best catch of the day.
• Cosy Chips: A cuddly portion of chirpy chips wrapped in newspaper; the finest in London!
• Dot and Peg Mushy Peas: A duo of fluffy peas, inseparable pals embodying the spirit of friendship.
With every order of Lily Fish, Cosy Chips and Dot and Peg Mushy Peas fans will receive exclusive merchandise packs containing enamel pins, and sticker sheets featuring the new characters.
The Jellycat Fish & Chips London logo, adorns every purchase which will be elegantly presented in an exclusive gift bag with newspaper wrapping. Adding to the excitement, the newspaper print features Jellycat news stories and a real interactive crossword puzzle, ensuring a fun surprise with every purchase. Customised stickers, personalised with fans’ names, add the finishing touch to the experience.
A chippy tea is never complete without all the trimmings! Additional fish & chip-themed Jellycat characters are available to buy off the shelf - exclusively at Selfridges London:
• Charlie Chip: A charming chap with a big heart and a flat cap, bringing a touch of British flair to the party.
• Clemont Lemon: A zesty lemon wedge bursting with citrusy charisma.
• Vinny Vinegar: A tangy bottle of vinegar, always ready to add flavour to the fun.
• Salty Steve: A seasoned character with a heart of gold and a love for the sea.
Visitors will also have the chance to capture unforgettable memories with Timmy Turtle, stationed behind the wheel of the van, ready to pose for photos and spread cheer with his unique brand of grumpy charm. Additionally, one of Jellycat’s new and exclusive characters: Charlie Chip will be standing by in a supersized form, ready for his close up!
The Jellycat’s Fish & Chips experience at Selfridges promises to be a must-visit destination for families, collectors, and fans alike. Mark your calendars for July 15th and prepare to embark on an unforgettable adventure filled with joy and endless cuddles. Order up!
Please check Selfridge's website for availability.
