Launched on 21st September, The Jellycat CAFÉ Shanghai is the first Jellycat experience in Asia, and can be found in the atrium on the 1st floor of Jing An Kerry Centre, Shanghai. Following in the footsteps of Jellycat experiences in New York, Paris, and London, we have combined our 25th anniversary theme with Shanghai's city culture, interpreting the brand's creativity and playfulness with new inspirations to lead visitors on a journey of joy and nostalgia.
Visitors can discover a range of exclusive Jellycat characters, available only at the Shanghai CAFÉ experience. The star of the show is Bartholomew Bear who holds a Magnolia Cupcake, along with his new Amuseables friends:
• Amuseables Yulan Taro Cake
• Amuseables Yulania Latte
• Amuseables Titia Teapot
• Amuseables Sip and Slurp Teacups
With every order at the Jellycat CAFÉ fans will receive exclusive merchandise packs containing matching enamel pins, sticker sheets, and CAFÉ packaging, all featuring the new characters. Upon entering the store, guests will find rows of "baking racks" filled with Jellycat soft toys and charms, as well as "ovens" that display a countdown while “baking” more Jellycat food treats!
Additionally, the iconic Jellycat gift wrapping element is a ceremony in itself. The fun packaging was specially designed for the Shanghai experience store which, along with the delightful interaction of the store staff, means every visitor can immerse themselves in the unique joy that only Jellycat can bring.
For the grand opening of the Jellycat Shanghai CAFÉ, singer Song Yuqi received an invitation from the store manager Bartholomew Bear to join in on the celebrations. Song Yuqi attended wearing a customized CAFÉ apron accessorised with her favourite classic Jellycat characters, and took the time to talk with guests and fans to spread the Jellycat joy even further.
The reservation channel for the Jellycat CAFÉ limited-time experience store activities officially opens at 12:00pm every Thursday, through Jellycat official WeChat mini programme. Appointments must be made in advance to enjoy a fun trip to the Jellycat CAFÉ this autumn.
Discover more adorable baked goods from the Jellycat Amuseables Food collection.
