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Order Up! FAO Schwarz Launches the First-Ever Jellycat Diner Experience
Iconic Toy Store Serves Up Diner-Themed Plush Collection,
Becomes Experiential Retail Destination for Jellycat Fans
NEW YORK - September 13, 2023 – FAO Schwarz, New York City’s most iconic toy store, announces the first-ever Jellycat Diner experience, in partnership with Jellycat London, designers of high quality fan-obsessed plush toys. Officially launching September 23, 2023, FAO Schwarz will transform to host the Jellycat Diner inside the famed 30 Rock store, where guests are invited to visit the custom counter and choose from a menu of quirky, diner-themed Jellycat plush. Fans of all ages will delight in the cheeky New York diner-inspired details, greeted by Jellycat servers to enhance the personalised shopping-meets-diner experience.
“At FAO Schwarz, we are more than just a toy store - we inspire awe and wonder with one-of-a-kind experiences,” said David Niggli, Chief Merchandising Officer at FAO Schwarz. “And now we’re bringing the classic New York City diner to our store, inviting guests to literally play with their food at the Jellycat Diner!”
The FAO Schwarz worldwide exclusive Jellycat Diner experience will be located on the store’s first floor and offer a menu of the newest Jellycat Amuseables plush, featuring some of New York City’s most-loved foods - Amuseables Pizza, Amuseables Hot Dog, Amuseables Burger and Amuseables Taco. New arrivals to the Jellycat Dinner including beloved breakfast foods, Amuseables Rene Waffle, Amuseables Fran Pancakes, and Amuseables Bagel.
Every item is stuffed 100% full of joy and each meal includes:
• Jellycat Amuseables plush food item
• Exclusive enamel pin in the shape of the plush food item
• Exclusive sticker sheet
• Gift packaging with personalized sticker
• Gift bag to take Jellycat food to go
• Each personalized gift set is available starting from $50 MSRP
Now, the Diner is better than ever with an extended menu of two globally exclusive Jellycat characters: Amuseables Pancakes, and Amuseables Waffle – available only at the Jellycat Diner experience in FAO Schwarz New York - and one USA exclusive Jellycat character: Amuseables Bagel. These brand-new toy treats join the Diner’s beloved lineup of New York City-inspired foods, including the Amuseables Pizza, Hot Dog, and Hamburger, ensuring there’s something on the menu for every customer.
In addition to the new and exclusive Jellycat Diner collection, FAO Schwarz offers an extensive assortment of Jellycat plush, including the best-selling sports collection available in-store and online.
