Jellycat Diner Experience at FAO Schwarz, New York

Order Up! FAO Schwarz Launches the First-Ever Jellycat Diner Experience

FAO Schwarz partners with Jellycat London to introduce the Jellycat Diner, a playful shopping experience inside its iconic 30 Rock store. Guests can step up to the custom counter and browse a menu of quirky, diner-themed Jellycat plush, served with a side of New York diner charm.

 

“At FAO Schwarz, we inspire awe and wonder with one-of-a-kind experiences,” said David Niggli, Chief Merchandising Officer at FAO Schwarz. “Now we’re bringing the classic NYC diner to our store, inviting guests to literally play with their food at the Jellycat Diner!”

Where: FAO Schwarz, 1st Floor, 30 Rockefeller Plaza, New York, NY 10111

 

When: Open now! 

 

How: Make a Jellycat Diner reservation! 

Reserve Your Experience

The FAO Schwarz Jellycat Diner experience is located on the store’s first floor and offers a menu of the newest Jellycat Amuseables food, featuring some of New York City’s most-loved foods - Amuseables Pizza, Amuseables Hot Dog and Amuseables Burger. New arrivals to the Jellycat Diner include beloved breakfast foods, Amuseables Rene Waffle, Amuseables Fran Pancakes, and Amuseables Crember Cheesecake.

Every item is stuffed 100%  full of joy and each meal includes:

● Jellycat Amuseables plush food item of your choice
● Exclusive enamel pin in the shape of the plush food item
● Exclusive sticker sheet
● Gift packaging personalized with your name
● Ready for take-out in reusable tote bag
● $70 - Amuseables Milkshake, Cheesecake, Pancakes, Waffle, Burger, Hot Dog
● $40 - Amuseables Nibbles Cookie

*Add-on items, such as the Fran Pancake Bag Charm, are available for an additional fee when booking an experience.

Jellycat Diner FAQ's
Diner straws, napkins and menu

August 29th, 2025 - Following the viral success of the Diner’s original food-themed menu, the Jellycat Diner is now dishing out even more joy with new characters – available both through the immersive Diner experience and for individual purchase in-store – along with returning fan favorites, all served with a side of signature charm.

Amuseables Nibbles Chip Cookie

Amuseables Nibbles Chip Cookie

Strutton Pigeon

Strutton Pigeon

Amuseables Fran Pancake Bag Charm

Amuseables Bubbeca Milkshake

Amuseables Bubbeca Milkshake

Oatus Bear and Chip Seagul

Oatus Bear

Amuseables Crember Cheesecake

Amuseables Crember Cheesecake

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To celebrate the updated menu, the Diner has had a delightfully tasty makeover. Zesty pops of Jellycat orange, glow-up lighting and signage, a brand-new ‘refrigerated’ pastry display case, and the sweetest new addition of all: a larger-than-life Amuseables Bubbeca Milkshake, standing proud and ready for her close-up.

With signature packaging, exclusive collectables, and plenty of playful theatre, these sweet treats are only available to customers booking the full Jellycat Diner experience.

Reserve Your Diner Experience