Jellycat Airlines at Harrods, London

Jellycat Airlines Lands at Harrods Knightsbridge with a First-of-its-Kind Concept Store

Fasten your seatbelts... because from Monday 6 October 2025, Jellycat Airlines is cleared for landing at Harrods. This first-of-its-kind destination marks a joyful journey into the world of travel, with all the magic of airports and aeroplanes – minus the missing luggage. Stepping inside, guests will discover an airport like no other, where the cabin crew are cuddly, the luggage carousel always delivers, and the journey is nothing but joy.

Where: Fourth Floor of Harrods, 87–135 Brompton Road, Knightsbridge, London SW1X 7XL

When: Launched October 6th, 2025

How: No booking required. Check out our FAQs for more details.

Every corner of the shopping destination is packed with joyful details ready for take-off:

A luggage carousel delivers Jellycat’s beloved characters right on time, while an aeroplane cabin has been cleverly reimagined as a stylish display space.

Guests can breeze through a playful security scanner to discover X-rays of fan favorites Bartholomew Bear, Bashful Bunny, and Jellycat Jack, while cabin crew service trolleys are fully stocked with collectable characters.

Even the check-out desks have been transformed to look like airport check-in counters, making the whole experience feel like the happiest of departures.

Enter Your Text Here

Adding to the sense of departure lounge fun, the space even has its own exclusive Jellycat Airlines logo, giving it the look and feel of a real airline, with an unmistakable Jellycat twist.

The store space blends Jellycat’s signature blue with playful pops of orange, creating a joyful, vibrant setting that is distinctively Jellycat. The Amuseables Cheryl Cherry Cake makes a highly anticipated comeback. Cheryl is the perfect collectible for fans – available in limited quantity, while stocks last.

Jellycat Airlines promises plenty of joyful moments for visitors of all ages. From photo opportunities to unexpected discoveries, this is retail reimagined as first-class fun.

Cabin crew… prepare for Jellycat joy!

Jellycat Airlines at Harrods Welcomes Its Newest Aviator: Bartholomew Bear Junior Pilot Outfit

Meet Bartholomew Bear Junior Pilot'- a budding aviator with sky-high ambitions, ready to take his place among the Jellycat Airlines crew. Dressed for departure, Bartholomew Bear Junior makes his entrance in a bright, joy-filled ensemble: a vivid blue pilot hat embroidered with the Jellycat Airlines logo, and a perfectly coordinated necktie.

Join Bartholomew Bear Junior 'Pilot' on his first-class journey from Wednesday 4th March (while stocks last) at Harrods Knightsbridge and Harrods Heathrow Terminal 5.

Explore Bartholomew Bear Junior

Amuseables Glacy Chocolate Cake Lands at Harrods Jellycat Airlines

January 2026 – Harrods Jellycat Airlines got a whole lot sweeter with the arrival of Amuseables Glacy Chocolate Cake. Crowned with glossy strawberries, a bold dark chocolate shard, and a tousled ganache fringe, Glacy’s signature style is as iconic as it is playful.

Fans can find this character only in-store at Jellycat Airlines, Fourth Floor, Harrods Knightsbridge.

Explore Amuseables Food & Drink